Happy Year of the Snake
This week the dragon gives way to the snake. And, with it, a number of global brands eager to make the most of lunar new year celebrations. Let’s begin with …
China
For global brands, Russian is no longer a “top 10” language
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over …
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
This year, Singles Day is looking like just another day
It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than …
The Year of the Rabbit
Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
The Year of the Tiger: Websites celebrate Lunar New Year
If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page …
Five reasons to avoid using maps on your website
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” …
Singles Day: The world’s largest shopping day
As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would …
Singles day is coming! On many websites it’s already here
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated …
Could China’s greatest threat be slackers?
Fascinating article in the New York Times about an emerging generation of Chinese who are pushing back against the 996 (9 am to 9 pm, 6 days a week) work …
The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …