This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China.
As in years past, the color red is well represented, a celebratory and auspicious color. Fireworks are also prominent (I feel for the dogs and cats who have had to endure the noise).
So here we go…
Starbucks
Amazon
Disney
Airbnb
Buick
IKEA
Costco
Happy New Year!
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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