This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China.
As in years past, the color red is well represented, a celebratory and auspicious color. Fireworks are also prominent (I feel for the dogs and cats who have had to endure the noise).
So here we go…
Happy New Year!