Volvo: The best global automotive website of 2020

For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo …

Read moreVolvo: The best global automotive website of 2020

Volvo: The best global automotive website of 2019

For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen Volvo Cars This year, Volvo unseated BMW to emerge number …

Read moreVolvo: The best global automotive website of 2019

Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers. …

Read moreWelcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

The best global automotive website of 2016: BMW

For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this post by saying that automotive websites have historically been strong …

Read moreThe best global automotive website of 2016: BMW

Bienvenido: Using language negotiation to support bilingual US websites

Bienvenido: Ford home page overlay

During my work for the Web Globalization Report Card I encountered a number of US-focused websites relying on language negotiation (also known as language detection) to make their Spanish-language websites impossible to ignore. Shown above is the overlay used on …

Read moreBienvenido: Using language negotiation to support bilingual US websites