The inherent flaw of the translation icon
There is no internationally accepted definition of what a “translation” icon should look like. But here’s the icon websites tend to use: You see it many places these days — …
Translation
Language is a feature (to be promoted)
One of the takeaways from the Web Globalization Best Practices & Emerging Trends report is that language is a feature, every bit as important as many other features. After all, …
GEICO’s Spanish-language website: 15 minutes could make it better
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if …
Australia, Figma and why you should translate your online course
I’ve been meaning to share each of these links for some time now but life has gotten in the way. Better late than never! Australia makes .AU more user friendlyIf …
Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? …
Of Märklin model trains and managing language expectations
For those with a passion for model railroading, Märklin is second to none. Looking at some of the models, it’s hard to imagine that these are not full-sized trains. Fortunately, …
Neural machine translation is unlocking website content and connecting the world
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers …
Russia & Ukraine: A tale of two languages – one rising and one falling
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
2022 Web Globalization Report Card is showing an increase in languages
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside …
Browsing the Netflix “browse by language” feature
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link …
Think Socially; Act Globally
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by …
Findings from the 2021 Web Globalization Report Card
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link