Translation
GEICO’s Spanish-language website: 15 minutes could make it better
As I prep for two classes on best practices in global navigation, I came across the Spanish-language website for GEICO and I noticed a small but non-trivial error. See if you notice it as well. GEICO does a number of …
Australia, Figma and why you should translate your online course
I’ve been meaning to share each of these links for some time now but life has gotten in the way. Better late than never! Australia makes .AU more user friendlyIf you want to visit the home page of say, Amazon …
Think Big; Think Global
I was honored to participate in a Wegginar with Laurel and Laura of Women Entrepreneurs Grow Global. I spent about an hour focusing on US small businesses and tips for going global, including: The second language you should add to …
Most internet users are not native-English speakers: Is your website world ready?
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …
Of Märklin model trains and managing language expectations
For those with a passion for model railroading, Märklin is second to none. Looking at some of the models, it’s hard to imagine that these are not full-sized trains. Fortunately, I don’t have the room to even consider a model …
Neural machine translation is unlocking website content and connecting the world
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers were known as machines and were the size of Sprinter …
Russia & Ukraine: A tale of two languages – one rising and one falling
For companies with global aspirations, Russian has long been considered a “must support” language. These days, that is no longer the case. But even before Putin decided to invade Ukraine, the Russian language had been slipping, ever so slightly, in …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …
2022 Web Globalization Report Card is showing an increase in languages
As we dive into another uncertain year, I find it comforting to be working on the 2022 edition of the Web Globalization Report Card. It gives me a chance to step outside of my world and look across the entire World Wide …
Browsing the Netflix “browse by language” feature
I think I spend more time browsing Netflix for something to watch than actually watching it. Which is why I was intrigued to see a new Browse by Language link in the header: While I love the idea of it, …
Think Socially; Act Globally
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie …
Findings from the 2021 Web Globalization Report Card
I recently spent an hour virtually with Tucker Johnson of Nimdzi to talk about the 2021 Web Globalization Report Card. I hope you enjoy it! Link
The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and …
A brief introduction to the Web Globalization Report Card
I recorded a 5-minute overview of the Web Globalization Report Card, the methodology, and what the Internet looked like back when I began in 2003. Hope you like it! 2021 Web Globalization Report Card