If yesterday’s epic #facebookfail has taught us anything, it should be to not rely too heavily on any one platform that you do not control. Sadly, a number of global websites still rely on Facebook as their de facto local …
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie …
Last year, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the essay: The JW.org website supports more than 675 written …
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s leading brands… America’s biggest brands are increasingly multilingual
According to the 2019 Web Globalization Report Card, 32 languages is the “average” number of languages supported by the leading global brands.
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …
A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in the …
If you don’t know what your mobile app weighs (in kilobytes), then it’s safe to say your emerging market strategy could use some tweaking. That’s not to be harsh, but to face the simple fact that mobile users in emerging …
I was happy to have an essay published in the recent issue of Multilingual. In the essay I write: While Wikipedia, Google and Facebook are among the leaders in languages at 298, 172 and 107 respectively, they don’t come even …
#serveinmylanguage It’s more than a hashtag; it’s a social movement. And it’s growing. A movement among Indian consumers to force the vendors who depend on their business to actually support their native languages. As this Times of India article notes: From ATMs …