I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …
Earlier this year, The Los Angeles Times ran a fascinating series on China and Africa and I only just got around to reading it. I recommend at least reading Part I. China is funding a massive railroad project connecting Addis …
Mary Meeker of Kleiner Perkins released her 2017 Internet Trends report today — the mother of all PowerPoint decks. I last commented on the 2014 deck. A few slides jumped out at me this year — as part of her in-depth focus …
For the past 12 years, the Web Globalization Report Card has closely tracked the languages supported by the leading global websites, including companies such as Apple, IBM, 3M, GE, Microsoft, and Google. This year, the average number of languages supported by these …
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 websites: Google Facebook Wikipedia Hotels.com NIVEA Booking.com Nestlé Pampers Adobe …
An interesting study courtesy of the Society for New Communications Research: Dr. Nora Ganim Barnes has been studying corporate communications strategies of the Fortune 500 for the past eight years. Key findings include: Twenty-one percent of the Fortune 500 has a …
When talking about language diversity across the Internet, I like to include a visual that illustrates the language leaders of the Internet: This chart is based on data from the 2014 Web Globalization Report Card. English (US) is not counted. …
I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. In December 2012, WhatsApp supported 15 languages. I also noted …
UPDATE: The 2017 Web Globalization Report Card is now available. More than ten years ago I set out to create a report that benchmarked global websites. I looked at languages supported. I studied the localized websites. I interviewed the executives …
Here’s my latest post for client Pitney Bowes: Any company with global aspirations cannot afford to ignore the Asia-Pacific (APAC) region. It’s a region that includes more than two billion people across more than 20 countries, ranging from Australia to …