The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

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The Year of the Pig (one localized website at a time)

Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d feature a few localized web pages from multinationals as they …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Languages are a means to an end, a journey as well as a destination

I recently wrote an op-ed for the Seattle Times about the importance and value of thinking globally. Here’s an excerpt: Consider Starbucks. In 2003, this aspiring global company supported a mere three languages. Today, it supports 25, which may sound …

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IKEA: The best global retail website of 2017

For the 2017 Web Globalization Report Card, I benchmarked the following 9 retail websites: H&M IKEA LUSH McDonald’s MUJI Starbucks UNIQLO Walmart Zara For the purposes of this report, the retail segment includes only those companies that support physical retail locations within the …

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Think Outside the Country

I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …

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The top 25 global websites from the 2017 Web Globalization Report Card

I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. Here are the …

Read moreThe top 25 global websites from the 2017 Web Globalization Report Card

Web localization is a black and white issue

The death of Thailand’s King Bhumibol Adulyadej has led to stores running out of black and white clothing as the population mourns its leader in color-appropriate clothing. What does this mean for website localization? Consider the Thailand home pages for …

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