Apple waves goodbye to flags
As readers of this blog know, I’ve long advocated for Apple to abandon its use of flags on its global gateway. I first began saying …
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Tesla’s global website shifts into reverse
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda …
Peak flag: The decline of flags on websites has begun
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are …
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It’s time for your website to go flag free
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China …
The one “flag” you should never use on your website
I visited the home page of the Chinese online travel agency website Ctrip recently and came across this odd flag: Just because the UK voted …
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What’s wrong with this global gateway?
A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all in English? Only the “English …
Learning from the world’s leading travel websites
I wrote an article for UX Magazine (based on my research for Lionbridge) that highlights global best practices in the travel industry. Travelers want websites …
Is Apple giving up on flags?
Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was positioned in the footer and …