Tesla’s global website shifts into reverse
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower …
Global navigation
Peak flag: The decline of flags on websites has begun
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at …
Read morePeak flag: The decline of flags on websites has begun
It’s time for your website to go flag free
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times …
The one “flag” you should never use on your website
I visited the home page of the Chinese online travel agency website Ctrip recently and came across this odd flag: …
Read moreThe one “flag” you should never use on your website
What’s wrong with this global gateway?
A few things. First, using flags to indicate language is almost always a mistake. Second, why are the language names all …
Learning from the world’s leading travel websites
I wrote an article for UX Magazine (based on my research for Lionbridge) that highlights global best practices in the …
Is Apple giving up on flags?
Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was …
The Art of the Global Gateway: Now in print
I’m pleased to announce that The Art of the Global Gateway is now available in paperback via Amazon. The one …