Adventures in web globalization, since 2002
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be …
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in …
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton …
I enjoyed this vision of the future of an airline website (by Fantasy Interactive), particularly this map of fares and destinations: Why haven’t other airlines embraced this vision yet? Probably …
I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have …
Sometimes a web redesign is a big step forward; sometimes it is a step in reverse. In the case of American Airlines (when viewed from a web globalization perspective) a …