Language is a feature. It’s time more companies treated it as one

For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps this is because localization teams have rarely been looked upon …

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Duolingo’s year-end language insights

I’ve long appreciated how Duolingo removes so much friction from trying on a new language — and demystifying languages in general. Duolingo now claims an impressive 500 million language learners around the world. Based on its latest year-end post, here …

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Why Adobe is one of the best global websites

For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year …

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Most internet users are not native-English speakers: Is your website world ready?

One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …

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The best global professional services website is Deloitte, again

For the 2022 Web Globalization Report Card, we benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte retained its lead for another year, with KPMG close behind. In regards to language additions …

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