Why Adobe is one of the best global websites

For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year …

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Most internet users are not native-English speakers: Is your website world ready?

One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …

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The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card.  This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …

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How to organize a global website when you’re just beginning to go global

taking .com global IDNs

This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am …

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Singles day is coming! On many websites it’s already here

As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …

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Last chance to register for Lead the World to Your Website

There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …

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