Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the year of the tiger. Not surprisingly, the celebratory color red …
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi (Mi) Adobe emerged as number one for a second year …
One of the four major benchmarking criteria of the Web Globalization Report Card is global reach. That is, what languages do you support? And how many languages do you support? To score a perfect 25 points in this category, a …
The fact that neural machine translation has the word “machine” in it should tell you that this technology has been evolving for a very long time, to back when computers were known as machines and were the size of Sprinter …
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am …
If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page of BMW, you’d encounter this fella: That’s right, even high-end …
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to …
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …