As we say farewell to the Year of the Rabbit we greet the Year of the Dragon.
And, with it, my whirlwind tour of global and local websites taking advantage of this holiday.
And, yes, lots of celebratory red!
Let’s begin with Apple China:
As noted in the 2024 Report Card, Apple finally got around to truly localizing for Vietnam. And I was excited to see a special edition AirPod:
Mercedes went all out in China this year:
Here is Microsoft China — comparatively uninspiring:
Nike is promoting special products for the holiday. Here is Nike China:
And one of the special edition shoes:
And finally we have Samsung China — also not particularly exciting:
Happy New Year!
If you are curious, here are website highlights from previous years…