Mailchimp keeps making rookie mistakes
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I feel as if I’ve at least earned the right. What …
UI
Mailchimp’s curious global gateway misstep
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the header today: Much has clearly changed, but I’d like you …
The Delta global gateway and the missing scrollbar
Scrollbars are one of those UI elements that you don’t realize you miss until they’re gone. Of course their prime role is to allow you to scroll up and down. But they also provide an equally important role — in …
Mailchimp makes a subtle but important global improvement
Last year, I noted that Mailchimp had begun its global expansion with a few rookie mistakes. Mailchimp was using its super-header to announce support for multiple languages: The globe icon was (and is) perfect. But the location was not sustainable; …
Five reasons to avoid using maps on your website
Robert Frost wrote that good fences make good neighbors. Yet when it comes to virtual fences, visualized as maps, I’m not sure there is any way to create “good fences.” So many regions around the world are under dispute. And …
Think Socially; Act Globally
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie …
Taking emoji global: Google and Adobe
Two interesting posts to share about the globalization of emoji… GooglePolishing Up Emoji Emoji have a global audience and it’s important for them to be globally relevant. Pie emoji is a curious one — it previously looked like a very …
Worldly Marketer Podcast: Learning from the best global websites
I recently joined Kathrin Bussmann, founder of Verbaccino and The Worldly Marketer Podcast, for a chat about web globalization trends and best practices. You can listen to it here. I hope you enjoy it!
Mailchimp begins going global (and makes a few rookie mistakes)
As a Mailchimp user I was intrigued to be greeted by this header recently: I clicked on the link and found the following five languages: Not many languages, but a start. And I was happy to see the generic gateway …
Clubhouse fails the flag test
I recently joined Clubhouse — thanks to Lee Vann and to Kathrin Bussmann for inviting me to participate in one of her weekly chats. When I “onboarded” to the app I was struck by something I did not expect to …