Apple adds geolocation to improve its global gateway strategy

Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global gateway menu from back in 2010: And here it is …

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WhatsApp: Another “translation worthy” success story

I wrote recently that if you can make your product “translation worthy” the world will follow. Reading about Facebook’s purchase of WhatsApp I went back and did some language crunching. In December 2012, WhatsApp supported 15 languages. I also noted …

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