I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …
How’s this for a visibly engaging global gateway: It’s the landing page for Protest Boardwear — a Netherlands-based clothing outfit. Unfortunately, the map itself isn’t clickable, which violates a cardinal rule of global gateways. If you display a map on …
Airbnb is one of the hot new travel web service startups. It basically lets you rent out your spare bedroom or look for a spare bedroom when you travel. That’s how it started out; now it is expanding to include …
I’m happy to see Microsoft launch a new global gateway on its home page. Here’s a detailed view: Notice how the country/region options are all nicely presented in the native languages. You might wonder about how the list was sorted, with …
Apple has been using flags as part of its global gateway for many years. In 2006, Apple’s global gateway was positioned in the footer and featured a different flag for each country web site: Today, Apple has done away with …
A great quote from an interview with Tarun Khanna and Krishna G. Palepu, authors of the new book Winning in Emerging Markets: Multinationals based in developed countries as well as emerging market -based companies face a tension between ambition and …
A global gateway doesn’t have to be fancy. In fact, it shouldn’t be fancy. It should be as easy to understand as a stop sign. Form and function and nothing else. You don’t want people getting confused, waiting for animation …
The Visit Korea tourism web site offers up a global gateway that’s difficult to ignore: I like it. The languages are presented in the native scripts. The user has to select one before entering the site. Most of all, I …
It’s been awhile since I’ve written about global gateways — those landing pages and header elements that companies use to direct visitors to localized web sites. I came across one that I’ve been meaning to write about for some time …
Does this icon say “language” to you? It doesn’t to me. But the OMC design studio feels so strongly about it that it has launched a web site to promote this icon as a global standard. I applaud the effort …