The Art of the Global Gateway at LocWorld 43

Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is, …

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The most popular posts of 2020

Global by Design logo

Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote …

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Duolingo adds Arabic (and its flag strategy begins to fall apart)

Duolingo is an impressive language-learning app. I can’t say I’ve become fluent on any of the languages offered but I certainly enjoy sampling them. And now you can sample Arabic. Unfortunately, Duolingo continues to use flags for navigational purposes. Here …

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Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent …

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …

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It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

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Apple adds geolocation to improve its global gateway strategy

Apple has redesigned its website many times over the past decade but one thing has remained largely unchanged — its global gateway strategy. Here’s a screen shot of the global gateway menu from back in 2010: And here it is …

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