The best 25 global websites from the 2023 Web Globalization Report Card

Cover of the 2023 Web Globalization Report Card

I’m pleased to announce the publication of the 2023 Web Globalization Report Card.  This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some …

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The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card.  This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …

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COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

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The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card.  This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …

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The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …

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It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

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Is your vendor putting your international business in jeopardy?

You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who believe differently, and they happen to be in a position …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Marriott in China: Website still down two weeks later (and three takeaways)

The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites are still blank — or nearly so. Here’s what I’m …

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Marriott’s China websites get shut down — and your website could as well if you’re not careful

If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin …

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Booking.com: The best global travel website of 2017

For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton Hotels.com Hyatt InterContinental Hotels Kayak KLM Marriott Royal Caribbean Sixt …

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Best global hotel web site of 2011: Accor Hotels

We included nine hotel and resort web sites in the 2011 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their websites and applications for the world. Out of …

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The best global hotel web site: InterContinental Hotels

We included nine hotel and resort brands in the 2010 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their web sites and applications for the world. It is …

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