COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

Read moreCOVID flattened the language curve, and that’s actually good news

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card.  This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …

Read moreThe top 25 best global websites from the 2021 Web Globalization Report Card

The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …

Read morePeak flag: The decline of flags on websites has begun

It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

Read moreIt’s time for your website to go flag free

Is your vendor putting your international business in jeopardy?

You hire a vendor to conduct a global survey. And let’s suppose this vendor refers to Taiwan as a country and the email goes out to people in China who believe differently, and they happen to be in a position …

Read moreIs your vendor putting your international business in jeopardy?

The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

Read moreThe top 25 websites from the 2018 Web Globalization Report Card

Marriott in China: Website still down two weeks later (and three takeaways)

The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites are still blank — or nearly so. Here’s what I’m …

Read moreMarriott in China: Website still down two weeks later (and three takeaways)

Marriott’s China websites get shut down — and your website could as well if you’re not careful

If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin …

Read moreMarriott’s China websites get shut down — and your website could as well if you’re not careful