Category Travel

Adobe, Airbnb, Amazon, Apple, Automotive web localization, BMW, Chevrolet, Cisco Systems, Companies, Disney, Domain names, Facebook, FedEx, Flags, Global By Design, Global Marketing, Global navigation, GoDaddy, Google, Honda, Languages, Machine Translation, Mercedes, Microsoft, Mobile, Netflix, Nike, Porsche, Professional Services, Retail globalization, Subaru, Tesla, Translation, Travel, Travel companies, Web Globalization, Web Globalization Report Card

The 2024 Web Globalization Report Card is coming soon…

For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of…

John Yunker
January 27, 2024

Adobe, Apple, Automotive web localization, Business globalization, FedEx, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, Microsoft, Netflix, Nike, Pitney Bowes, Starbucks, Translation, Travel, Travel companies, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia

Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia

I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their peers, I grouped the websites into 13 categories — from…

John Yunker
March 17, 2023

Accenture, Adobe, Airbnb, Amazon, American Airlines, Apple, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canada, Canon, Capgemini, Carnival, Chevrolet, China, Cisco Systems, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Multilingual search, Netflix, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Verisign, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, WordPress, Wordpress, Xiaomi, Yandex, Zoom

The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look…

John Yunker
March 8, 2022

Countries, Country Codes, Domain names, Global navigation, Travel, Travel, Web Globalization, Web Globalization Report Card

The localization (or lack thereof) of global city websites

A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many…

John Yunker
September 15, 2021

Adobe, Amazon, Apple, Brand TLDs, Business globalization, Country Codes, Domain names, Global By Design, Global gateway fail, Global Marketing, Global navigation, Google, gTLDs, IDN (Intl. Domain Name), Languages, Mobile, Retail globalization, Transcreation, Travel, Usability, Web Globalization, Web Globalization Report Card, Wikipedia

Last chance to register for Lead the World to Your Website

There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…

John Yunker
July 23, 2021

Accenture, Adobe, Air France, Airbnb, Amazon, American Airlines, Apple, Australia, Automotive web localization, Avis, BMW, Brand TLDs, Brazil, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Crowdsourcing, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, IDN (Intl. Domain Name), India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, Kosovo, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Verisign, Voice, VW, Web fonts, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…

John Yunker
March 25, 2021

Accenture, Adobe, Airbnb, Alibaba, Amazon, American Airlines, Apple, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KLM, KPMG, Languages, Lexus, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Video, Voice, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…

John Yunker
March 10, 2021

Accenture, Adobe, Air France, Airbnb, Alibaba, Amazon, American Airlines, Apple, Arabic, Australia, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, gTLDs, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, India Festival Season, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Singles Day, Social, South Korea, Starbucks, Subaru, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…

John Yunker
February 11, 2020

Brand TLDs, Business globalization, Companies, Countries, Country Codes, Crowdsourcing, Culture, Domain names, Flags, Global By Design, Global gateway fail, Global Marketing, Global navigation, gTLDs, Holidays, Languages, Machine Translation, Mobile, Reports, Retail globalization, Social, Software Localization, Transcreation, Translation, Travel, Travel, Usability, Web Globalization, Web Globalization Report Card, Web performance

Coming in February: The 2020 Web Globalization Report Card

For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon…

John Yunker
January 27, 2020

Airbnb, Brazil, China, Countries, India, Indonesia, Iran, Israel, Japan, Kosovo, Languages, Lithuania, Malaysia, Norway, Russia, Saudi Arabia, Software Localization, South Korea, Thailand, Transcreation, Translation, Travel, Travel, Travel companies, United States, Web Globalization, Web Globalization Report Card

Airbnb doubles (yes, doubles) its linguistic reach

As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints.…

John Yunker
November 11, 2019

Accenture, Adobe, Air France, Airbnb, Alibaba, Amazon, American Airlines, Apple, Arabic, Automotive web localization, Avis, BMW, Booking.com, Brazil, British Airways, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Country Codes, Culture, Deloitte, Delta Airlines, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, IDN (Intl. Domain Name), India, Intel, Intercontinental Hotels, Japan, Kayak, KLM, KPMG, Languages, Lexus, LinkedIn, Machine Translation, Maps, Marriott, Mercedes, Microsoft, Multilingual search, Nike, Nissan, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Starbucks, Subaru, Tesla, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, Usability, Verisign, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Xiaomi

The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the…

John Yunker
February 15, 2019

Travel

Which power plug do you use in Argentina? Both of them…

On a recent trip to Argentina I was determined to bring the right power plug adapter. There are actually two standards in use across the country and you can’t always be sure what power outlet will be greeting you in…

John Yunker
November 11, 2018