Happy Year of the Snake
This week the dragon gives way to the snake. And, with it, a number of global brands eager to make the most of lunar new year celebrations. Let’s begin with …
Holidays
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
This year, Singles Day is looking like just another day
It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than …
The Year of the Rabbit
Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the …
The top 25 global websites from the 2022 Web Globalization Report Card
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet …
The Year of the Tiger: Websites celebrate Lunar New Year
If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page …
Black Friday: The global retail holiday
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends …
Singles Day: The world’s largest shopping day
As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would …
Singles day is coming! On many websites it’s already here
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated …
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever …
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there …
Websites celebrate Chinese New Year: The Year of the Ox
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly …
Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization
Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must …
Happy Boxing Day
For those of us in the US, today is simply the day after Christmas. But for many millions around the world, today is Boxing Day. Which you’ll see if you …
Singles Day: Not just for China anymore
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and …