The Year of the Tiger: Websites celebrate Lunar New Year

If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models:

But if you were to visit the China home page of BMW, you’d encounter this fella:

That’s right, even high-end carmakers are making the most of the Lunar New Year in China and beyond.

Here’s a sampling of China-specific web pages to give you a feel for how global brands are celebrating the Year of the Tiger…

Apple

Amazon

Nike

Adidas

Airbnb

Happy New Year!

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