If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models:
But if you were to visit the China home page of BMW, you’d encounter this fella:
That’s right, even high-end carmakers are making the most of the Lunar New Year in China and beyond.
Here’s a sampling of China-specific web pages to give you a feel for how global brands are celebrating the Year of the Tiger…
Apple
Amazon
Nike
Adidas
Airbnb
Happy New Year!
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John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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