Airbnb doubles (yes, doubles) its linguistic reach
As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and …
John Yunker
1,000 languages: The world’s most multilingual website
The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, …
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OK? Or not OK?
According to the Anti-Defamation League (ADL), the OK hand gesture is now a hate symbol. For those of us in …
For Flipkart (Walmart) and India: English is not enough
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading …
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Say goodbye to Google Translator Toolkit
Not a huge surprise given the lack of investment over the years and the rise of more full-featured competitors, but …
Amazon and India: Actions and Languages
In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been …
Duolingo adds Arabic (and its flag strategy begins to fall apart)
Duolingo is an impressive language-learning app. I can’t say I’ve become fluent on any of the languages offered but I …
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The tragic irony of Amazon vs. Amazon
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become …