Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization

Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning …

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The Art of the Global Gateway at LocWorld 43

Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is, …

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Announcing the State of Localization survey

LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The survey takes about 10 minute to complete and …

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The Worldly Marketer Podcast: Top 10 List

I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie Chevalier#TWM167 with Todd Cornell 康鸿熹#TWM171 with Chris Englund#TWM174 with Cynthia Dearin#TWM168 with Lars M. B. Anthonisen#TWM185 with Yingying (李莹莹) Li #TWM172 with Arnold …

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The tekom Year Book 2020: The most common web globalization mistakes

On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication Year Book 2020. My article is titled The Most Common …

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The most popular posts of 2020

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Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote …

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As Apple leaves flags behind, Amazon begins waving them

I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike flags, but because flags often cause more problems then they …

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