Category Automotive web localization

Apple, Business globalization, China, Culture, Holidays, Mercedes, Vietnam, Web Globalization, Web Globalization Report Card

The Year of the Dragon

As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage of this holiday. And, yes, lots of celebratory red! Let’s…

John Yunker
February 9, 2024

Adobe, Airbnb, Amazon, Apple, Automotive web localization, BMW, Chevrolet, Cisco Systems, Companies, Disney, Domain names, Facebook, FedEx, Flags, Global By Design, Global Marketing, Global navigation, GoDaddy, Google, Honda, Languages, Machine Translation, Mercedes, Microsoft, Mobile, Netflix, Nike, Porsche, Professional Services, Retail globalization, Subaru, Tesla, Translation, Travel, Travel companies, Web Globalization, Web Globalization Report Card

The 2024 Web Globalization Report Card is coming soon…

For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of…

John Yunker
January 27, 2024

Adobe, Apple, Automotive web localization, Business globalization, FedEx, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, Microsoft, Netflix, Nike, Pitney Bowes, Starbucks, Translation, Travel, Travel companies, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia

Industry leaders from the 2023 Web Globalization Report Card: From Adobe to IKEA to Wikipedia

I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their peers, I grouped the websites into 13 categories — from…

John Yunker
March 17, 2023

Accenture, Adobe, Airbnb, Amazon, American Airlines, Apple, BMW, Booking.com, British Airways, Business globalization, Canon, Capgemini, Chevrolet, Cisco Systems, Country Codes, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global Marketing, Global navigation, GoDaddy, Google, Hilton, Honda, Hotels.com, Hyatt, IBM, Intel, Intercontinental Hotels, KPMG, Languages, Lexus, LinkedIn, Marriott, Mercedes, Microsoft, Netflix, Nike, Nissan, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Samsung, Social, Starbucks, Subaru, Tesla, Toyota, Translation, Travel companies, TripAdvisor, Uber, Usability, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, Xiaomi, Zoom

The best 25 global websites from the 2023 Web Globalization Report Card

Cover of the 2023 Web Globalization Report Card

I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some…

John Yunker
February 25, 2023

Apple, China, Chinese New Year, Culture, Mercedes, Web Globalization

The Year of the Rabbit

Lunar New Year is here and, with it, my whirlwind tour of global and local websites taking full advantage of this holiday. Here was my tour last year of the year of the tiger. Not surprisingly, the celebratory color red…

John Yunker
January 22, 2023

Accenture, Adobe, Airbnb, Amazon, American Airlines, Apple, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canada, Canon, Capgemini, Carnival, Chevrolet, China, Cisco Systems, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Multilingual search, Netflix, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Verisign, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, WordPress, Wordpress, Xiaomi, Yandex, Zoom

The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look…

John Yunker
March 8, 2022

Amazon, Apple, BMW, China, Chinese New Year, Holidays, Web Globalization

The Year of the Tiger: Websites celebrate Lunar New Year

If you were to visit the US home page of BMW you’d see the obligatory photograph of the latest models: But if you were to visit the China home page of BMW, you’d encounter this fella: That’s right, even high-end…

John Yunker
January 31, 2022

Accenture, Adobe, Air France, Airbnb, Amazon, American Airlines, Apple, Australia, Automotive web localization, Avis, BMW, Brand TLDs, Brazil, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Crowdsourcing, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, IDN (Intl. Domain Name), India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, Kosovo, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Verisign, Voice, VW, Web fonts, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…

John Yunker
March 25, 2021

Accenture, Adobe, Airbnb, Alibaba, Amazon, American Airlines, Apple, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KLM, KPMG, Languages, Lexus, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Video, Voice, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, WordPress, Wordpress, Xiaomi

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…

John Yunker
March 10, 2021

Airbnb, Amazon, Apple, Automotive web localization, Business globalization, China, Chinese New Year, Culture, Disney, Events, Global Marketing, Google, Holidays, Languages, Microsoft, Retail globalization, Starbucks, Translation, Web Globalization, Web Globalization Report Card

Websites celebrate Chinese New Year: The Year of the Ox

This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color…

John Yunker
February 12, 2021

Adobe, Airbnb, Apple, Automotive web localization, Booking.com, Chevrolet, Cisco Systems, Emirates, Expedia, Facebook, Global By Design, Global Marketing, Global navigation, Google, Hotels.com, Intel, KPMG, Languages, Microsoft, Nike, Nissan, Retail globalization, Samsung, Translation, Web Globalization, Web Globalization Report Card

The top 50 global websites of 2020

As we pass the mid-point of a very strange year, I wanted to share the top 50 websites from the 2020 Web Globalization Report Card. In years past I’ve limited myself to posting the top 25 companies, but I’m thinking…

John Yunker
July 6, 2020

Automotive web localization, BMW, Chevrolet, China, Global By Design, Global Marketing, Global navigation, Honda, Japan, Languages, Lexus, Mercedes, Mobile, Nissan, Porsche, Reports, Subaru, Tesla, Toyota, Translation, VW, Web Globalization, Web Globalization Report Card, Web performance

Volvo: The best global automotive website of 2020

For the 2020 Web Globalization Report Card, we benchmarked the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Nissan Porsche Subaru Tesla Toyota Volkswagen Volvo Cars For the second year in a row, Volvo…

John Yunker
April 15, 2020

Adobe, Airbnb, Booking.com, Brazil, Business globalization, China, Cisco Systems, Country Codes, Facebook, Global By Design, Global Marketing, Global navigation, Google, Japan, Microsoft, Retail globalization, Russia, Toyota, Translation, Travel, Uber, United States, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia

The best 25 global websites of 2020

In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As…

John Yunker
April 10, 2020

Accenture, Adobe, Air France, Airbnb, Alibaba, Amazon, American Airlines, Apple, Arabic, Australia, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, gTLDs, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, India Festival Season, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Singles Day, Social, South Korea, Starbucks, Subaru, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…

John Yunker
February 11, 2020

Automotive web localization, Global By Design, Global gateway fail, Global navigation, Tesla, Usability, Web Globalization, Web Globalization Report Card, Web performance

Tesla’s global website shifts into reverse

Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent…

John Yunker
June 11, 2019