Tesla’s global website shifts into reverse
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with …
Automotive web localization
What’s the world’s most multilingual website? (2019 update)
Last year, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the website of the Jehovah’s Witnesses. As I noted in …
Volvo: The best global automotive website of 2019
For the 2019 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
The best global websites from the 2019 Web Globalization Report Card
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in …
The Year of the Pig (one localized website at a time)
Lunar New Year has arrived and, with it, the Chinese New Year (and related Asian New Year celebrations). As I’ve done a few times in the past, I thought I’d …
Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia
It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new …
BMW: The best global automotive website of 2018
For the 2018 Web Globalization Report Card, we studied the following 16 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Subaru Tesla Toyota Volkswagen …
The top 25 websites from the 2018 Web Globalization Report Card
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Nissan: The best global automotive website of 2017
For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive …
The top 25 global websites from the 2017 Web Globalization Report Card
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Are you celebrating India’s festival season? Amazon sure is
Flipkart has long been the dominant ecommerce retailer in India, but Amazon is no longer content to remain in second place. Amazon launched its Great Indian Festival promotion this week with free prizes including a …
Car companies embrace global automotive platforms but resist global website platforms
Here is Subaru’s new global automotive platform: Toyota also has a global platform, shown here: I’ve long made the case that a global auto platform is analogous to a global website …
The best global automotive website of 2016: BMW
For the 2016 Web Globalization Report Card, we studied 13 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Toyota Volkswagen I want to preface this …
Most global websites now use country codes
As part of the 2016 Web Globalization Report Card I note the use of country codes among the world’s leading brands. It’s an imperfect process because different companies use country codes …
BMW & Chevrolet: The Best Global Automotive Websites
For the 2015 Web Globalization Report Card, we studied 14 automotive manufacturers and one supplier (Michelin). Audi BMW Chevrolet Ford Goodyear Honda Hyundai Land Rover Lexus Mercedes Michelin Mini Nissan Toyota Volkswagen …