The tekom Year Book 2020: The most common web globalization mistakes

On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication Year Book 2020. My article is titled The Most Common …

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Deloitte: The best global professional services website (with KPMG a close second)

For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, followed closely by KPMG. Professional services websites reflect highly decentralized …

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The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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Coming in February: The 2020 Web Globalization Report Card

For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon… TweetShareShare

The internet may connect devices, but language connects people.

I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s leading brands… America’s biggest brands are increasingly multilingual TweetShareShare

Welcome to the driver’s seat: Which automakers are doing the best job of welcoming female drivers in Saudi Arabia

It’s been a month since women have been legally allowed to drive in the Kingdom of Saudi Arabia and I wanted to get a sense for how this massive new audience of drivers was being welcomed by the world’s automakers. …

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Think Outside the Country (now available in Japanese)

I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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The growing language gap between travel and tourism websites

The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages. And yet, if you wish to research …

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Announcing the top 10 global tourism websites

While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries.  That …

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