The Worldly Marketer Podcast: Top 10 List
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie …
Guest Articles
The tekom Year Book 2020: The most common web globalization mistakes
On this last day of 2020, I wanted to be sure to mention a book that I contributed to which is now available — the European Association for Technical Communication …
The tragic irony of Amazon vs. Amazon
Imagine if a Brazilian technology company created an online store called Appalachia. And, over the years, Appalachia.com grew to become a global giant, so much so that the company pursued …
The internet may connect devices, but language connects people.
I had an OpEd published this week in the Los Angeles Times about the importance of languages — and the slow but steady increase in languages supported by the world’s …
What’s the world’s most multilingual website? (2018 update)
A few months ago, I wrote an essay for Multilingual in which I noted that the world’s most multilingual website isn’t Google or Facebook or even Wikipedia. It is the …
Succeeding in the Translation Economy
Here is an article I wrote that was recently published in tcworld magazine. In it, I define the “translation economy” and the opportunities (and challenges) it presents to all organizations. …
Languages are a means to an end, a journey as well as a destination
I recently wrote an op-ed for the Seattle Times about the importance and value of thinking globally. Here’s an excerpt: Consider Starbucks. In 2003, this aspiring global company supported a …
How to localize date formats using Globalize.js
Dates are often used as case studies to illustrate the risks of ignoring cultural differences. For example, the date 4/7/2011 could be taken to mean July 4th by some and …
Google vs. Baidu: A User Experience Analysis
There are tons of articles about Google vs. Baidu, but few of these articles take an in-depth look at how Google compares to Baidu from a Chinese user’s perspective. In …
Globalization behind the firewall: A work in progress
Guest Article: By Jane McConnell NetStrategy/JMC Based on the 2007 Global Intranet Strategies Survey by NetStrategy/JMC The second annual Global Intranet Strategies Survey conducted from June through August 2007 revealed …
Most popular posts of 2007
I’ve had Google Analytics installed on this site for some time now, which makes it a great resource for tracking the most popular posts of the year. So here are …
Marketing opportunities in the German blogosphere
How big is the German blogosphere? This is important for Web marketeers who want to sponsor or advertise on German blogs.
Introducing Brian Heumann
If you read the post about German Web sites yesterday, you may have wondered how I know so much about Germany. Actually, I don’t. But Brian Heumann does. And that’s …
How international are German Websites?
John Yunker, the host of “Global by Design”, has invited me to publish some of my articles on this blog. I feel honoured to be here and will try my …
US Stays “Lost in Translation”
Guest Article: By Ralph Strozza InterPro Translation Solutions I recall as if it were yesterday something that happened on a business trip to Germany about 10 years ago. I was …