I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways.
This is a good thing.
On a personal level, I love flags. But from a usability perspective, flags often cause more problems than they solve.
Companies that have stopped using flags on their websites over the years include:
To name just a few.
And, yes, I’m well aware that Apple still uses flags. I do believe that Apple will drop flags as the risks far outweigh the rewards.
If you are flying the Taiwan flag on your website, consider yourself warned.
As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just textually but visually. And this includes the global gateway.
But the fact is, flags are completely unnecessary in global gateways — not just the Taiwan flag but any flag. And now is a very good time to extricate flags from your website.
Flag free means frustration free.
I’ve published a new report that details the many reasons for removing flags from your website; it also includes examples of websites that have gone flag free, including Costco, Google, Sanofi and Siemens.