Adventures in web globalization, since 2002
I’m excited to announce the publication of The 2017 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new …
Lululemon provides an interesting case study of a US-based retailer taking its first steps towards going global. And, like all first steps, this one is rather awkward. To be clear, Lululemon …
Examine the Boeing global gateway below and see if you can see a problem: I did not realize the Middle East had an official flag but, according to this gateway, it does. …
This year, we benchmarked the following seven luxury websites for the 2016 Web Globalization Report Card: Burberry Cartier Gucci Hermès Louis Vuitton Ralph Lauren Tiffany Out of these websites Tiffany …
I want to focus on App Annie because it appears the company is planning to significantly expand its global reach — and therefore needs a gateway suited to task. Currently, …
It seems like everyone is running a web survey these days. While I appreciate the importance of asking your website visitors what they think, too many of these surveys are …