Adventures in web globalization, since 2002
Tesla was benchmarked in the 2019 Web Globalization Report Card. Of the 16 companies studied, Tesla finished in the lower half (higher scoring than Honda and Subaru, but still with a number of recommended improvements). Sadly, based on a recent …
For the 2019 Web Globalization Report Card, we studied the following 13 enterprise technology websites: Autodesk Cisco Systems DHL FedEx HP Enterprise Huawei IBM Intel Oracle SAP Texas Instruments UPS Xerox Cisco Systems emerged on top this year. It launched …
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …
I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …
As readers of this blog know well, I’ve been advocating for the generic globe icon for use in the global gateway for some time. I first called for the globe icon way back in 2004. So I suppose it helps …
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can …
I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I look forward to promoting it next year! If you’re a …
In 2001, I published a report on website weights and their impacts on website performance. Why, may you ask, was I researching website weights all the way back in 2001? The great broadband divide At the time, in the United …
While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries. That …
For the 2017 Web Globalization Report Card, I benchmarked the following consumer-oriented technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi Microsoft and Adobe tied this year for the top spot, with …
I want to thank Kathrin Bussmann of Verbaccino for including me on her podcast. You can listen to it here: https://www.verbaccino.com/podcasts/twm-059-successful-brands-invest-web-globalization-w-john-yunker/
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global, …