Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the next five years. France is attracting a number of American…
For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of…
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues will they look for when searching for a localized websites…
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.
I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some…
Stripe processed more than $640 billion last year on behalf of millions of Internet-enabled businesses. And while this number is huge, the founders of Stripe, in a recent letter to employees and customers, emphasized that we’re still in the early…
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look…
This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am…
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working with independent bookstores to share revenues more generously. There referral…
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to…
I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…
As I mentioned a few days ago, Singles Day arrived well before the official start: 11 But now that it has officially arrived, a thought a few screen shots would be in order. First off, Chinese ecommerce giant JD.com reports…
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part…
Did you know that World Usability Day is November 11th? There is an impressive virtual event planned for this day and hosted by the Cleveland User Experience Professionals Association. Here is a list of speakers including yours truly: Colin C.…
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…