The Global Evolution of Nike
Awhile back, I documented the evolution of Apple.com. Now let’s take a look at Nike.com. I hope you like it — and I welcome suggestions for future videos. PS: Nike is ranked #52 in the 2021 Web Globalization Report Card.
Category Retail globalization
Apple web localization in India appears to be working
I always perk up when I see data that supports web localization. According to this article, Apple launching a dedicated ecommerce website for India last year led to a significant increase in sales. Launched in September 2020, Apple’s Indian online store…
The future best practices from the leading global websites
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The…
Think beyond .com: From country codes to internationalized domain names
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend…
The global evolution of Apple.com
After posting my Web Globalization Report Card video I was asked to comment on the global evolution of a few websites. So I thought I’d put together a brief presentation on Apple.com, a website most everyone is familiar with, and…
COVID flattened the language curve, and that’s actually good news
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…
The top 25 best global websites from the 2021 Web Globalization Report Card
I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…
Websites celebrate Chinese New Year: The Year of the Ox
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color…
Announcing the State of Localization survey
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The survey takes about 10 minute to complete and…
How many languages should your website support?
I’m now well into research for the 2021 Web Globalization Report Card. And while last year was not a great year for language expansion, there are a surprising number of companies that pushed ahead with linguistic expansion. As I look…
The Worldly Marketer Podcast: Top 10 List
I participated in Kathrin Busman’s prolific podcast back in 2020 and am in very good company in this list she’s curated: Here are shortcuts to each of the podcasts: #TWM169 with Melanie Chevalier#TWM167 with Todd Cornell 康鸿熹#TWM171 with Chris Englund#TWM174 with Cynthia Dearin#TWM168 with Lars M. B. Anthonisen#TWM185 with Yingying (李莹莹） Li #TWM172 with Arnold…
The most popular posts of 2020
Just before we wave good riddance to this year I wanted to share a list of those articles that were the most visited. I started this blog back in 2002, so I’m always surprised when I see something I wrote…
Translating for digital businesses: Multilingualism as a factor for business success
My presentation for the Translating Europe Forum is now available on YouTube. I chime in beginning around 5:46. Hope you enjoy it!
Singles Day: Not just for China anymore
I’ve written quite a bit about the world’s most lucrative shopping holiday. No, it’s not Black Friday, but Singles Day, which takes place every November 11th (11.11) in China, and now across many other countries. Walmart is running TV ads…
Amazon launches in Sweden with Amazon.se
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service offerings. Like India and Australia, two of its more recent…