A look back at the language growth of eBay, Coke, Apple, AmEx and Amazon
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
Sometimes it’s difficult to see a revolution when you’re standing right in the middle of it. Which is how I still feel sometimes when it comes to web globalization. Web …
My latest post for client Pitney Bowes includes tips for removing the global ‘friction’ from your ecommerce website. An excerpt: What’s Your “Last” Name? In the United States, we generally use the …
Here’s my latest post for client Pitney Bowes: An excerpt: Avoid visual pitfalls. By editing the text to be world-ready, you’re halfway towards avoiding any “international incidents.” But you also need to …
I begin this post with a question because I don’t have an answer. A book making news these days is The Collaboration: Hollywood’s Pact with Hitler. It’s about Hollywood’s active self-censorship …
I’ve written an article for client Pitney Bowes on pricing strategies in Asia. Here, for example, is how the iPad mini is priced in China: All those 8s are no coincidence. Find …
I hope you’ll join me on Wednesday for a free one-hour webinar (sponsored by Lionbridge). I will talk about my research on the retail industry, focusing on companies like Amazon, …
In the US, football season has officially begun (there goes my weekends). But outside of the US, football season means something entirely different. So how does a global sporting goods …
The 2012 Web Globalization Report Card is my first attempt at analyzing web globalization in a post-PC world. By post-PC world, I’m referring to a world in which the website adapts not …
It’s been awhile since I’ve posted findings from the 2010 Web Globalization Report Card, but I did want to include a brief note on the retail sector. We define this industry …