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Pricing for good luck in Asia

I’ve written an article for client Pitney Bowes on pricing strategies in Asia.

Here, for example, is how the iPad mini is priced in China:


All those 8s are no coincidence.

Find out why here.

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One thought on “Pricing for good luck in Asia

  1. Great stuff John. I used to live at 888 8th Ave, and was made very much aware of this phenomenon!

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