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Pricing for good luck in Asia

I’ve written an article for client Pitney Bowes on pricing strategies in Asia.

Here, for example, is how the iPad mini is priced in China:

ipadmini_china_price

All those 8s are no coincidence.

Find out why here.

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John Yunker
John is co-founder of Byte Level Research and author of Think Outside the Country as well as 14 annual editions of The Web Globalization Report Card. He is also co-founder of Ashland Creek Press.
John Yunker
John Yunker

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1 thought on “Pricing for good luck in Asia

  1. Great stuff John. I used to live at 888 8th Ave, and was made very much aware of this phenomenon!

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