The Dutch love .nl

Country codes (ccTLDs) provide local and regional “front doors” to websites.

They also can be used as local brand extensions, as shown here with Amazon:

Amazon France logo

Not surprisingly, country code registries are proponents of ccTLDs. But I thought this visual was worth mentioning, this from the registry of .nl (Netherlands):

Netherlands country code

SIDN, the .nl registry, surveyed Dutch Internet users and found that “Between 75 and 80 per cent of private individuals and businesses would consider .nl if they were to register a domain name in the immediate future.”

Also interesting is this chart:

Dutch Internet input

Search engines are the primary way people reach websites on smartphones — which is an implicit recommendation for using country codes. After all, search engines use country codes as important indicators for local websites.

Here’s the link to the full report.

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