I’ve been meaning to share each of these links for some time now but life has gotten in the way. Better late than never! Australia makes .AU more user friendlyIf you want to visit the home page of say, Amazon …
I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look …
As an author and small publisher, I’m excited to see the rapid growth — and globalization — of the online bookstore Bookshop.org. Bookshop.org positions itself as the anti-Amazon, by working with independent bookstores to share revenues more generously. There referral …
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends to several days, or even weeks. And leave it to …
As I write this on November 5th, Singles Day (November 11th “11.11”) is nearly a week away. Singles Day is the world’s biggest shopping day, a virtual event that originated in China, popularized by Alibaba, and, thanks in large part …
Join me on June 10th for a virtual LocWorldWide44 presentation on future best practices in website globalization. Drawing on findings from the 2021 Web Globalization Report Card, I will share what I’ve learned and where I think we’re headed. The …
This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …
I noted in September that Apple had given up using flags as icons for navigation (know as the global gateway). This was a positive step — not because I dislike flags, but because flags often cause more problems then they …
As global expansion goes, Amazon has, over the years, moved slowest. But when it does commit to a market, it tends to stick around and increase its investment and service offerings. Like India and Australia, two of its more recent …
Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more …