Lead the World to Your Website on July 27th

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is …

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Websites celebrate Chinese New Year: The Year of the Ox

This has become a bit of an annual tradition for me, taking a virtual tour of a number of global brands, seeing how they celebrate Lunar New Year (牛年), particularly to customers in China. As in years past, the color …

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Reinventing the Translation Industry: Notes from the TAUS conference

I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global economic and pandemic woes. But also with an eye on …

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Join me in reinventing the translation industry

I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based …

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Google’s global trends 2019

For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see that the leading search phrase was “India vs. South Africa,” …

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