As I mentioned a few days ago, Singles Day arrived well before the official start: 11/11. But now that it has officially arrived, a thought a few screen shots would be in order.
First off, Chinese ecommerce giant JD.com reports that it sold 190 million products in the first four hours of Singles Day. Here is the China home page for JD.com:
This is a particularly important day for fashion and sports brands.
Here is a detail from Nike China:
And Puma China:
Tech companies are also well aware of this day. Here is Microsoft’s Surface promotion:
And Disney is also offering special discounts on this day, via the Alibaba Tmall platform (a platform used by many Western brands):
Later today I will be participating in the World Usability Day conference — going on now!