For those of you wondering (and thanks to those who’ve already reached out) the next Report Card is in production. If your company is already included (or you want it to be) and you have globalization updates to share, please…
NOTE: The following is the beginning of an article I published with Multilingual Magazine recently. You can read the full article at the link below (free registration required). Twenty years ago, Yahoo! was the world’s leading search engine. It had…
Apple’s recent developer newsletter caught my eye because, for once, localization was featured at the top: Apple is providing free training sessions focused on Southeast Asia, Hong Kong and Taiwan — markets that Apple has invested heavily in over the…
Website performance is like the weather — everyone talks about it but nobody seems to do anything about it. I read a great article recently on website performance — do check it out. In it, Tammy Everts writes: Slow pages…
Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over the past two years, global brands have made a hasty…
A brief introduction to the 2024 Web Globalization Report Card…
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage of this holiday. And, yes, lots of celebratory red! Let’s…
Late last year Krispy Kreme entered its 39th foreign market: France. And it launched a localized website to match. The company plans to open 500 stores in France over the next five years. France is attracting a number of American…
It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than usual. Compared with 2021, this year’s Singles Day is, well,…
I know it appears that I’m out to punish Mailchimp — as I first started calling out its rookie mistakes back in 2021. I am a paid subscriber so I feel as if I’ve at least earned the right. What…
A little more than a year ago I wrote about Mailchimp’s improved global gateway. Here is what you would have seen in the header back then: And here is the header today: Much has clearly changed, but I’d like you…
If someone from outside the US lands on your US-centric .com home page, what is their first impression? And what if they don’t speak English? What visual and textual clues will they look for when searching for a localized websites…
Here’s a reason, courtesy of Wimbledon… To learn more about web globalization best practices, register for Lead the World to Your Website, taking place October 27th.
I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just how successfully (or not) these brands localize for Ecuadorians. No…
I’ve announced the top 25 global websites from the 2023 Web Globalization Report Card. But that only tells part of the story. To better understand how companies compete against their peers, I grouped the websites into 13 categories — from…