This year, Singles Day is looking like just another day

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It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than usual. Compared with 2021, this year’s Singles Day is, well, just another day.

Nevertheless, here are a few screenshots of how US brands are celebrating this economic holiday…

Nike

Puma

Microsoft

Amazon

Update: Xiaomi is saying they had a record Singles Day. So maybe it’s not just another day…

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John Yunker

John Yunker

John is co-founder of Byte Level Research and author of Think Outside the Country as well as 19 editions of The Web Globalization Report Card.
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