This year, Singles Day is looking like just another day

It’s not secret that China is going through an economic rough patch. So it’s probably not surprise that might brief tour of Singles Day website promotions came up lighter than usual. Compared with 2021, this year’s Singles Day is, well, just another day.

Nevertheless, here are a few screenshots of how US brands are celebrating this economic holiday…

Nike

Puma

Microsoft

Amazon

Update: Xiaomi is saying they had a record Singles Day. So maybe it’s not just another day…

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