Language is a feature (to be promoted)
One of the takeaways from the Web Globalization Best Practices & Emerging Trends report is that language is a feature, every bit as important as many other features. After all, …
Samsung
The Year of the Dragon
As we say farewell to the Year of the Rabbit we greet the Year of the Dragon. And, with it, my whirlwind tour of global and local websites taking advantage …
Why Adobe is one of the best global websites
For the 2022 Web Globalization Report Card, we benchmarked the following 16 consumer technology websites: Adobe Apple Canon Dell Fujifilm HP Lenovo LG Microsoft Nikon Nintendo Panasonic Samsung Sony Toshiba Xiaomi …
Black Friday: The global retail holiday
Black Friday originated as a sales event specific to the US, the day following Thanksgiving. It has long been the busiest shopping day of the year, though it now extends …
Adobe: The best global consumer technology website of 2016
For the 2016 Web Globalization Report Card, we studied the following 15 consumer technology websites: Adobe Apple Canon Dell HP HTC Lenovo LG Microsoft Nikon Panasonic Samsung Sony Toshiba Xiaomi The …
The top 25 global websites of 2016
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the publication of the 2016 Web Globalization Report Card and, with it, the top 25 …
iYouth: The battle over the next generation of tech consumers
I love these new Apple advertisements: And… But one thing I couldn’t help but wonder while watching them: Where are the older folks? That is, where are the people of …
Samsung: The best consumer technology website of 2013
We studied 18 consumer technology websites for the 2013 Web Globalization Report Card. The Web Globalization Report Card is an annual benchmark of how effectively companies internationalize and localize their …
The top 25 global websites from the 2013 Web Globalization Report Card
UPDATE: The 2017 Web Globalization Report Card is now available. I’m pleased to announce the top-scoring websites from the 2013 Web Globalization Report Card. This is the ninth annual edition …
Previewing the 2011 Web Globalization Report Card
I’ve begun work on the 7th edition of the Report Card. To produce this report I individually review more than 200 global web sites across more than 20 industries. Needless …
Twittering in Tongues: How companies are going global with Twitter
Over the past six months, Twitter went from mostly serving people based inside the US to mostly serving people based outside of the US. Today, 60% of Twitter’s 105 million registered …