COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

Read moreCOVID flattened the language curve, and that’s actually good news

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card.  This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead. …

Read moreThe top 25 best global websites from the 2021 Web Globalization Report Card

Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization

Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning …

Read moreMiller Lite launches a Super Bowl ad that blends lengthy URLs with localization

The Art of the Global Gateway at LocWorld 43

Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is, …

Read moreThe Art of the Global Gateway at LocWorld 43

Dot-bust? The rise and fall of dot-brand domain names

As a small (but growing) number of companies terminate their dot-brand registrations, it’s fair to ask if dot-brands are a dot-bust. It’s starting to appear that way. Though the fault lies less with the domains themselves than with the companies …

Read moreDot-bust? The rise and fall of dot-brand domain names

Deloitte: The best global professional services website (with KPMG a close second)

For the 2020 Web Globalization Report Card, I benchmarked the following 7 professional services websites: Accenture Capgemini Deloitte Ernst & Young Goldman Sachs KPMG PwC Deloitte emerged number one overall, followed closely by KPMG. Professional services websites reflect highly decentralized …

Read moreDeloitte: The best global professional services website (with KPMG a close second)

From AZMKIMI to MZOO: Chinese brands take over Amazon.com

Very interesting article by John Herrman in the New York Times about the rise of Chinese sellers on Amazon and their very interesting choices of brand names. From the article… Almost half of top Amazon sellers — those selling more …

Read moreFrom AZMKIMI to MZOO: Chinese brands take over Amazon.com