Category Domain names

Adobe, Airbnb, Amazon, Apple, Automotive web localization, BMW, Chevrolet, Cisco Systems, Companies, Disney, Domain names, Facebook, FedEx, Flags, Global By Design, Global Marketing, Global navigation, GoDaddy, Google, Honda, Languages, Machine Translation, Mercedes, Microsoft, Mobile, Netflix, Nike, Porsche, Professional Services, Retail globalization, Subaru, Tesla, Translation, Travel, Travel companies, Web Globalization, Web Globalization Report Card

The 2024 Web Globalization Report Card is coming soon…

For those of you keeping count this is number 20. Yes, as in 20 years. I’ll have much more to share about that later this year. But for now let’s focus on the next report. I’m in the middle of…

John Yunker
January 27, 2024

Adobe, Amazon, Country Codes, Domain names, Ecuador, Global navigation, Web Globalization, Web Globalization Report Card

Global websites and Ecuador, a brief tour

I was in Ecuador recently and carved a bit of time to visit a few global websites — as in the .com address of global brands — to see just how successfully (or not) these brands localize for Ecuadorians. No…

John Yunker
April 16, 2023

Accenture, Adobe, Airbnb, Amazon, American Airlines, Apple, BMW, Booking.com, British Airways, Business globalization, Canon, Capgemini, Chevrolet, Cisco Systems, Country Codes, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global Marketing, Global navigation, GoDaddy, Google, Hilton, Honda, Hotels.com, Hyatt, IBM, Intel, Intercontinental Hotels, KPMG, Languages, Lexus, LinkedIn, Marriott, Mercedes, Microsoft, Netflix, Nike, Nissan, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Samsung, Social, Starbucks, Subaru, Tesla, Toyota, Translation, Travel companies, TripAdvisor, Uber, Usability, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, Xiaomi, Zoom

The best 25 global websites from the 2023 Web Globalization Report Card

Cover of the 2023 Web Globalization Report Card

I’m pleased to announce the publication of the 2023 Web Globalization Report Card. This is the 19th annual edition of the Report Card, yes, 19th. And while there are a number of very familiar faces in this list, there are some…

John Yunker
February 25, 2023

Accenture, Adobe, Airbnb, Amazon, American Airlines, Apple, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canada, Canon, Capgemini, Carnival, Chevrolet, China, Cisco Systems, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global Customer Experience (GCX), Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Maps, Marriott, Mercedes, Microsoft, Multilingual search, Netflix, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Verisign, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, WordPress, Wordpress, Xiaomi, Yandex, Zoom

The top 25 global websites from the 2022 Web Globalization Report Card

I’m pleased to announce the publication of the 2022 Web Globalization Report Card. This is the 18th annual edition of the Report Card, and it reflects another difficult year. And yet there is much to be optimistic about as we look…

John Yunker
March 8, 2022

Apple, Business globalization, Canada, Domain names, Global Marketing, Global navigation, Microsoft, Retail globalization, Web Globalization, Web Globalization Report Card

How to organize a global website when you’re just beginning to go global

This blog post originated from an email I received recently from someone starting a small business and wondering how to manage all those newly localized websites. Specifically: Should I make a webpage with the name of the country I am…

John Yunker
February 20, 2022

Amazon, Business globalization, Canada, Country Codes, Domain names, Global navigation, Retail globalization, Web Globalization, Web Globalization Report Card

.CA: Add more Canadians to your shopping cart

I suppose it was just a matter of time before the advertising algorithms figured I’d be in the market for a country code top-level domain (ccTLD), perhaps .CA. And so I happened upon this ad the other day: Choose.ca links…

John Yunker
November 19, 2021

Countries, Country Codes, Domain names, Global navigation, Travel, Travel, Web Globalization, Web Globalization Report Card

The localization (or lack thereof) of global city websites

A number of cities around the world have adopted bespoke top-level domains, such as .NYC, .Tokyo and .London and .Vegas But the key to a successful global city website is that it is a multilingual website. And, sadly, too many…

John Yunker
September 15, 2021

Country Codes, Domain names, IDN (Intl. Domain Name), Microsoft, Web Globalization

Microsoft takes on homograph domains

The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks. And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below,…

John Yunker
August 18, 2021

Adobe, Amazon, Apple, Brand TLDs, Business globalization, Country Codes, Domain names, Global By Design, Global gateway fail, Global Marketing, Global navigation, Google, gTLDs, IDN (Intl. Domain Name), Languages, Mobile, Retail globalization, Transcreation, Travel, Usability, Web Globalization, Web Globalization Report Card, Wikipedia

Last chance to register for Lead the World to Your Website

There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…

John Yunker
July 23, 2021

Brand TLDs, Country Codes, Domain names, Education, Events, Global gateway fail, Global Marketing, Global navigation, gTLDs, IDN (Intl. Domain Name), Languages, Usability, Web Globalization

Lead the World to Your Website on July 27th

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is…

John Yunker
June 17, 2021

Brand TLDs, Country Codes, Domain names, Global Marketing, Global navigation, gTLDs, IDN (Intl. Domain Name), Languages, Retail globalization, Unicode, Usability, Web Globalization, Web Globalization Report Card

Think beyond .com: From country codes to internationalized domain names

One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend…

John Yunker
April 30, 2021

Accenture, Adobe, Air France, Airbnb, Amazon, American Airlines, Apple, Australia, Automotive web localization, Avis, BMW, Brand TLDs, Brazil, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Crowdsourcing, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Flags, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, IDN (Intl. Domain Name), India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, Kayak, KLM, Kosovo, KPMG, Languages, Lexus, LinkedIn, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Verisign, Voice, VW, Web fonts, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…

John Yunker
March 25, 2021

Accenture, Adobe, Airbnb, Alibaba, Amazon, American Airlines, Apple, Automotive web localization, Avis, BMW, Booking.com, Brand TLDs, Brazil, British Airways, Business globalization, Canon, Capgemini, Carnival, Chevrolet, China, Chinese New Year, Cisco Systems, Companies, Countries, Country Codes, Culture, Deloitte, Delta Airlines, Disney, Domain names, Emirates, Enterprise, Ernst & Young, Expedia, Facebook, FedEx, Ford, Four Seasons, Global By Design, Global gateway fail, Global Marketing, Global navigation, GoDaddy, Google, Hertz, Hilton, Holidays, Honda, Hotels.com, Hyatt, IBM, India, Indonesia, Intel, Intercontinental Hotels, Iran, Israel, Japan, KLM, KPMG, Languages, Lexus, Lithuania, Machine Translation, Malaysia, Marriott, Mercedes, Microsoft, Mobile, Multilingual search, Nike, Nissan, Norway, Pitney Bowes, Porsche, Professional Services, PWC, Reports, Retail globalization, Royal Caribbean, Russia, Samsung, Saudi Arabia, Social, Software Localization, South Korea, Starbucks, Subaru, Sweden, Tesla, Thailand, Toyota, Transcreation, Translation, Travel, Travel, Travel companies, TripAdvisor, Twitter, Uber, United States, US Hispanic Market, Usability, Vendors, Video, Voice, VW, Web Globalization, Web Globalization Report Card, Web performance, Wikipedia, Wordpress, WordPress, Xiaomi

The top 25 best global websites from the 2021 Web Globalization Report Card

I’m pleased to announce the publication of the 2021 Web Globalization Report Card. This is the 17th annual edition of the Report Card, and it reflects a challenging year. Yet there is much to be optimistic about as we look ahead.…

John Yunker
March 10, 2021

Country Codes, Domain names, Events, Global Marketing, Holidays, Languages, Social, Translation, United States, US Hispanic Market

Miller Lite launches a Super Bowl ad that blends lengthy URLs with localization

Finally, a Super Bowl ad that a web localization geek can get excited about. This Sunday, Miller Lite will run an ad featuring a painfully long URL that viewers must enter into their web browsers for a chance at winning…

John Yunker
February 2, 2021

Brand TLDs, Domain names, Events, Global gateway fail, Global Marketing, Global navigation, Usability, Web Globalization, Web performance

The Art of the Global Gateway at LocWorld 43

Join me this Thursday for a virtual presentation on The Art of the Global Gateway: Best Practices in Global Navigation for Websites. The global gateway is the initial point of contact between your website and the world — it is,…

John Yunker
January 24, 2021