The Internet can be a dangerous place. It seems every day we hear horror stories of hacking and phishing attacks. And some of these dangers track back to the domain names themselves, in which appearances are deceiving. As shown below,…
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…
A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is…
One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend…
I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years,…
As in 150 million. According to Verisign, there are now more than 150 million registrations of .com (of which I account for about a dozen): .Com remains the most popular top-level domain. However, the total number of country codes now…
Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding…
A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the…
Verisign has owned rights to the .com domain for many years, and profited enormously. So it’s no surprise that the company has been eager to see continued profits from language/script-specific equivalents of .com. So it has recently pushed ahead with…
If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just…
I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more than 50 across more than 30 countries and regions. I’ve…
I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can…
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web…
I’m pleased to announce the new book Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy, due out on April 10th. Think Outside the Country is isn’t strictly about taking a website or mobile app global,…
I’ve just printed a new batch of our popular Language Connects People posters and have a few that are not quite perfect that I’m offering at a discounted price. As you can see here, there is a small black line…