Last chance to register for Lead the World to Your Website

There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes …

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Lead the World to Your Website on July 27th

A localized website is of little value if local users cannot find it. And yet many global websites continue to make visual and technical mistakes that keep local websites effectively hidden from their intended visitors around the world. Which is …

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Think beyond .com: From country codes to internationalized domain names

One of the major takeaways from the Web Globalization Report Card is the importance of providing “front doors” to your localized websites. These doors begin with the addresses themselves, which may not include the .com domain. In fact, I’d recommend …

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COVID flattened the language curve, and that’s actually good news

I began the Web Globalization Report Card back in 2003. It became the first report of it kind to benchmark global websites and I’ve been publishing this report annually ever since then. For the first time in all those years, …

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For Flipkart (Walmart) and India: English is not enough

Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding …

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

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It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

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A unique look at the emerging multilingual Internet

I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more than 50 across more than 30 countries and regions. I’ve …

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