I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more than 50 across more than 30 countries and regions. I’ve…
The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with text that reads Select Country or Select Country/Region? This may seem…
If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin…
I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I look forward to promoting it next year! If you’re a…
Earlier this year, The Los Angeles Times ran a fascinating series on China and Africa and I only just got around to reading it. I recommend at least reading Part I. China is funding a massive railroad project connecting Addis…
For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive websites have been strong on languages but weak on global…
I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web…
China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11 And despite being a one-day event the pre-promotion is in full effect. According to brandchannel, Alibaba is intent to set new records this year…
I sympathize with Internet old timers (such as myself) who look back wistfully at the good ol’ days, when the only decision you had to make when registering a new domain name was choosing between .com or .net. Today, there…
Adobe provides French, German and Japanese tutorials for Photoshop Elements. But what about other languages? Until the funding comes along for additional translation, Adobe directs users to tutorials created in Spanish, Polish, Dutch and Russian. Simple and smart. I don’t know what…
I enjoying watching how Western companies localize their websites and products to capitalize on Chinese New Year — the Year of the Sheep (or Goat). Like this gift card from Starbucks China: And this hero image on the Microsoft China home…
There are now more than one billion international travelers, making the travel industry a benchmark for web globalization innovation and excellence. So I’m pleased to be presenting a free webinar — sponsored by Lionbridge — to discuss my analysis of…
I’ll admit I knew nothing about WhatsApp before I read that Facebook was about to buy the company (or not). So I went to its website and was pleasantly surprised to see a simple but effective global gateway. Let’s start…