A unique look at the emerging multilingual Internet

I’m happy to announce that I’ve updated my map of the world’s internationalized domain names for 2018: The map includes all ICANN-approved country code IDNs for the world — more than 50 across more than 30 countries and regions. I’ve …

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Can displaying the Taiwan flag get your website shut down in China?

The short answer: It depends. The context of how you display this flag can make all the difference; for example, do you display the flag on a global gateway with text that reads Select Country or Select Country/Region? This may seem …

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Marriott’s China websites get shut down — and your website could as well if you’re not careful

If you visit Marriott’s China website today you’re likely to see this: I dumped the text into Google Translate and here is what it loosely says: So what exactly happened here? According to Skift, Marriott sent a survey in Mandarin …

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Think Outside the Country is coming to Japan

I’m pleased to announce that Born Digital (in collaboration with Mitsue-Links) is publishing the Japanese edition of Think Outside the Country. The book will be available December 23rd and I look forward to promoting it next year! If you’re a …

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Nissan: The best global automotive website of 2017

For the 2017 Web Globalization Report Card, we studied the following 14 automotive websites: Audi BMW Chevrolet Ford Honda Hyundai Land Rover Lexus Mercedes Mini Nissan Tesla Toyota Volkswagen Historically, automotive websites have been strong on languages but weak on global …

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Think Outside the Country

I’m pleased to announce the publication of my newest book: Think Outside the Country: A Guide to Going Global and Succeeding in the Translation Economy. This book is the result of the past decade spent working with marketing and web …

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The world’s biggest shopping day is November 11th

China’s Alibaba is the creator (and exporter) of this one-day ecommerce extravaganza that takes place on 11/11. And despite being a one-day event the pre-promotion is in full effect. According to brandchannel, Alibaba is intent to set new records this year …

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You Say .Sucks, I Say .Global: The flood of new domain names isn’t pretty but will create a truly global Internet

I sympathize with Internet old timers (such as myself) who look back wistfully at the good ol’ days, when the only decision you had to make when registering a new domain name was choosing between .com or .net. Today, there …

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