The Worldly Marketer: What you need to know about web globalization best practices

I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen …

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Join me in reinventing the translation industry

I’m happy to be participating in the upcoming TAUS event: Reinventing the Translation Industry. This virtual event, taking place June 8-18th, poses the question: What will be the state of the translation industry in the summer of 2021? Following the scenario-based …

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Coming in February: The 2020 Web Globalization Report Card

For those of you keeping track, this is the 16th edition of this report. Thanks to everyone who has supported it all these years! More soon… TweetShareShare

Airbnb doubles (yes, doubles) its linguistic reach

As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints. …

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For Flipkart (Walmart) and India: English is not enough

Earlier this month, I wrote about Amazon and India. Now let’s look at Walmart and India, via Flipkart, the leading online marketplace in India. Walmart acquired 77 percent of the company last year. According to TechCrunch, Flipkart is (finally) adding …

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Amazon and India: Actions and Languages

In technology, as in life, actions speak louder than words. And if you look at the actions Amazon has been taking over the past 18 months, it’s clear that Amazon is heavily invested in succeeding in India. Consider the following …

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Forget it, Jake. It’s China.

A timely article in The Wall Street Journal (that I only recently got around to reading): “The future’s not here.” American business people once saw China as dynamic, exciting and wide open. Not anymore. To which I ask: When was China ever “wide open?” An excerpt: …

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