ESPN gives its global gateway ‘prime time’ coverage

Rarely do I see a global gateway make it into a TV commercial.

But I was watching ESPN’s recent advert for its mobile app and there is was — a global gateway, shown below. The commercial shows the global gateway being to select a given market.

About 14 seconds in you’ll see the global gateway make an appearance…

Now why don’t more companies prioritize their global gateways in this fashion? Perhaps they just assume that customers from around the world will figure it out.

ESPN is smart in knowing that these localized websites are not just “add on” sites, but independent sites in their own right.

As I’ve said for a number of years (and in the most recent Report Card), languages and localization are valuable features and should be promoted as such.

I hope to see similar promotions in the years ahead…

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