When localizing for South Korea…

Web localization is a never-ending journey. And because the world is constantly changing, what worked yesterday may not be as effective tomorrow. Like this visual development in South Korea:

When localizing for South Korea, avoid a “pinching fingers” image.

From Korea JoongAng Daily:

GS25 is facing a backlash over a camping food poster that some people see as a reference to radical feminism and misandry, or hatred of men. The convenience store chain apologized Sunday for causing controversy, but some are calling for a GS25 boycott. The controversial poster, released on Saturday, showed an image of a hand about to grab a small sausage. The poster has an English slogan, “Emotional Camping Must-have Item.”


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