If you visit Marriott’s China website today you’re likely to see this:
I dumped the text into Google Translate and here is what it loosely says:
So what exactly happened here?
According to Skift, Marriott sent a survey in Mandarin to its Chinese loyalty members that referred to Tibet, Macau and Taiwan as “countries.” As readers of this blog will know quite well by now, in the eyes of Chinese authorities, this is no trivial oversight. It appears that this shutdown could last a week.
I can only imagine the lively conversations being held at the highest levels within Marriott right now.
This should be a wake up call to all organizations
I’m working on the 2018 edition of the Web Globalization Report Card and have compiled a list of a number of websites that are currently vulnerable to the wrath of China.
For the record, I don’t agree with China. And I know many execs at Western-based multinationals don’t as well. But it doesn’t matter what we think. If you want to do business in China you have to play by its rules.
In Marriott’s defense, its website did not list Taiwan as a country — but it appears that someone in marketing was not well versed on this very delicate geopolitical issue. This would be a good time for any company that does business not just in China but anywhere outside of its native country, to consider planning regular Globalization Summits. I’ve participated in a number of these over the years and find they go a long way in raising awareness to a range of geopolitical issues — as well as the sharing of best practices. Contact me if you’d like more information — I also now include copies of Think Outside the Country.
PS: If you haven’t purchased the 2017 Report Card, we’re now offering a special 2017/2018 bundle that will be available for short time. You can purchase both reports here.
And for those of you who already have the 2017 Report Card, we’re going to offer a discounted advance purchase option as well. Please contact me if you’d like to do this sooner than later.
And speaking of travel, we have a unique report out devoted to destination websites — there are a few that also run the risk of offending Chinese authorities.