The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

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The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

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Peak flag: The decline of flags on websites has begun

I’m pleased to say that, based on the websites I study regularly, we’ve reached “peak flag.” In other words, at a high level, companies are now beginning to move away from using flags on their websites within their global gateways. …

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It’s time for your website to go flag free

If you are flying the Taiwan flag on your website, consider yourself warned. By China. As I’ve written many times over the past year, China is paying close attention to how multinationals refer to Taiwan on their websites, not just …

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The top 25 websites from the 2018 Web Globalization Report Card

I’m excited to announce the publication of The 2018 Web Globalization Report Card. This is the most ambitious report I’ve written so far and it sheds light on a number of new and established best practices in website globalization. First, here are …

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Marriott in China: Website still down two weeks later (and three takeaways)

The Marriott website was taken down in China and Taiwan on or around January 11th. You can read why here. And here we are two weeks later and the websites are still blank — or nearly so. Here’s what I’m …

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Booking.com: The best global travel website of 2017

For the 2017 Web Globalization Report Card, we studied the following 24 travel websites: Air France Airbnb American Airlines Avis Booking.com British Airways Delta Emirates Enterprise Expedia Four Seasons Hertz Hilton Hotels.com Hyatt InterContinental Hotels Kayak KLM Marriott Royal Caribbean Sixt …

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The slowly evolving airline website

I enjoyed this vision of the future of an airline website (by Fantasy Interactive), particularly this map of fares and destinations: Why haven’t other airlines embraced this vision yet? Probably because most haven’t even figured out how to make their …

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The best global travel websites

I’m pleased to announce a new (and free) report focused on the globalization of travel websites. From American Airlines to Kayak to Wyndham, this report highlights those websites that have the widest global reach and are the most user friendly …

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Delta’s global gateway: When complexity kills

I’m always amazed when I come across global gateways that I find complicated in my native language. Like Delta Airline‘s global gateway. What you see here is not one but two pull-down menus. First you select your country, then language. …

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