The best 25 global websites of 2020

In keeping with past years, I’m pleased to announce the top 25 websites from the 2020 Web Globalization Report Card. When compared with last year’s top 25 list, there are a number of new entrants to the list: Airbnb: As …

Read moreThe best 25 global websites of 2020

The top 10 global websites from the 2020 Web Globalization Report Card

I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10 …

Read moreThe top 10 global websites from the 2020 Web Globalization Report Card

Google’s global trends 2019

For anyone interested in a truly global (and local) view of the world’s Internet users, I recommend spending a few minutes here. At a global level, it’s revealing to see that the leading search phrase was “India vs. South Africa,” …

Read moreGoogle’s global trends 2019

Airbnb doubles (yes, doubles) its linguistic reach

As I’ve documented in many editions of the Web Globalization Report Card, companies tend to add languages in fits and starts. The overall average is about one additional language per year. But some companies expand their global reach in sprints. …

Read moreAirbnb doubles (yes, doubles) its linguistic reach

1,000 languages: The world’s most multilingual website

The Jehovah’s Witnesses announced today that its website reached 1,000 languages, an impressive achievement. The release notes: On November 4, 2019, jw.org, the official website of Jehovah’s Witnesses, reached an unprecedented translation milestone—it now includes articles, videos, and audio content available …

Read more1,000 languages: The world’s most multilingual website

The best global websites from the 2019 Web Globalization Report Card

A little more than 15 years ago, I began benchmarking websites for a new report I had in mind, tentatively titled the Web Globalization Report Card. The number one website in the first Report Card was a startup company by the …

Read moreThe best global websites from the 2019 Web Globalization Report Card

Think Outside the Country (now available in Japanese)

I received my copies of the Japanese edition of Think Outside the Country and am very impressed. The book, like the English edition, is in full color and uses high quality paper. The book is published by Born Digital (in collaboration with Mitsue-Links) You can …

Read moreThink Outside the Country (now available in Japanese)

The Language of Global Success (and the rise of the English-only multinational)

The dream is profound  — a global company united by one language. Employees communicating freely with one another across border and culture, improving productivity and sharing of ideas. The reality, however, is quite a bit messier than the dream. But …

Read moreThe Language of Global Success (and the rise of the English-only multinational)

The growing language gap between travel and tourism websites

The travel industry has long been at the forefront of web globalization. Take Booking.com, with support for 41 languages, or Uber, with support for 36 languages, or KLM, with support for 32 languages. And yet, if you wish to research …

Read moreThe growing language gap between travel and tourism websites

Announcing the top 10 global tourism websites

While I’ve closely studied travel websites for many years (such as airlines, hotels, travel agencies) as part of The Web Globalization Report Card, I’ve not spent much time looking closely at destination websites, such as for cities, regions and countries.  That …

Read moreAnnouncing the top 10 global tourism websites