Russian was once considered a “top 10” language — one that any company serious about global growth would support. But Putin’s horrific actions have put an end to that. Over the past two years, global brands have made a hasty…
For many years, the addition of languages (as part of website localization) has ranked one of the least-promoted developments on any given website. Languages were added. End of story. Perhaps this is because localization teams have rarely been looked upon…
Square has been slowly but steadily increasing its global reach, with support for 7 countries and four languages, including Japanese, French and even Catalan (in Spain). But on September 13th, Square announced web localization for a market that has nothing…
Stripe processed more than $640 billion last year on behalf of millions of Internet-enabled businesses. And while this number is huge, the founders of Stripe, in a recent letter to employees and customers, emphasized that we’re still in the early…
Earlier this year I was asked about how best to align global social media content with global websites. My answer ultimately resulted in this article in Multilingual. When asked by a reporter why he robbed banks, the stick-up man Willie…
Two interesting posts to share about the globalization of emoji… GooglePolishing Up Emoji Emoji have a global audience and it’s important for them to be globally relevant. Pie emoji is a curious one — it previously looked like a very…
There are still a few days left before I teach a two-hour class devoted to best practices in global navigation. July 27th9am to 11am PSTClass link You’ll learn: The four core elements of a successful global gateway strategy Country codes…
A few months ago, Global by Design sponsor Lilt sponsored a survey to assess the state of the localization industry. That report is now ready and it reflects input from more than 900 localization professionals. It’s a great read and I recommend…
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The goal is to provide data that helps measure…
LILT, a Global by Design sponsor, is asking for those of us in the localization industry to give our thoughts on localization trends, best practices and our priorities for the future. The survey takes about 10 minute to complete and…
I recently participated in the TAUS event Reinventing the Translation Industry. The focus of the event was on imagining the translation industry a year from now, in light of our global economic and pandemic woes. But also with an eye on…
I recently spent an hour with Kathrin Bussman as part of her wonderful podcast The Worldly Marketer. I talked about the most recent Web Globalization Report Card as well as a host of web globalization best practices. You can listen…
In February, when I published the 2020 Web Globalization Report Card, the coronavirus was itself going global. Since then, there has been much talk about how the coronavirus will turn back the clock on globalization. The term “deglobalization” is now…
I began the Report Card back in 2003 because, at the time, there was nothing out there that focused specifically on the globalization and localization of websites. And, to be honest, most websites were not all that “global” yet; 10…